Serino

Serino is a software development company that specializes in advanced payment and merchant enterprise solutions. The brand needed a revamp on branding, copywriting, and website design.

Logo and brand identity guidelines

The process in recreating the brand started with research. Several factors about the company was considered. Design-wise, the original logo palette was followed but adjusted in a more subtle tone. Since the brand is client centric, the symbolism focused in using arrow as representation of exchanges between the company and its client. Luckily, letter “s” came out, thus a representation of the company name initial.

Email insert and copywriting

Serino Nonprofit is a portal designed to provide nonprofit organizations the tools to generate brand awareness, create consistent messaging, attract volunteers, engage and retain donors, fundraise effectively, and easily scale operations as engagements and revenue increase.